Industry Best Practices – #04 SEO Tips (Part 2)

SEO Tips (Part 2)

1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

3. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

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Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1)

  1. Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines.
  2. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.
  3. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

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Industry Best Practices – #24 Website Tips (Part 2)

Website Tips (Part 2)

  1. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.
  2. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

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Industry Best Practices – #23 Website Tips (Part 1)

Website Tips (Part 1)

  1. If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.
  2. Make your website mobile-friendly! Studies indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.
  3. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

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Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3)

  1. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.
  2. Should you use correct punctuation in text ads? Yes! It just makes good sense.
  3. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.
  4. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

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