Search Advertising Tips (Part 1)
- Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.
- Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.
- Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.
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