Inkspell_Industry Best Practices

Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3)

  1. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.
  2. Should you use correct punctuation in text ads? Yes! It just makes good sense.
  3. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.
  4. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

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Has one comment to “Industry Best Practices – #51 Search Advertising Tips (Part 3)”

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  1. Bablofil - July 17, 2017 at 7:11 am Reply

    Thanks, great article.

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