Inkspell_Industry Best Practices

Industry Best Practices – #04 SEO Tips (Part 2)

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Sep 18
SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even
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INKSPELL – Case Study of the Week (Digital Integrated Campaign)

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Sep 15
Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community www.straighttalk.hcltech.com/community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on
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INKSPELL – Case Study of the Week (Email Marketing Campaign)

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Aug 31
Best Email Marketing Campaign 2016 Via.com – The Biggest Online Travel Sale by Octane The Campaign Via.com, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps.
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INKSPELL – Case Study of the Week (Mobile Marketing Campaign)

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Aug 25
Best Mobile Marketing Campaign 2016 Sumit Sambhal Lega Mobile Interactive Masthead The Campaign STAR Plus is known for family dramas with women at the core who hold the family together. Sumit Sambhal Lega turns this on the head and re-imagines the role of a man in keeping the family together. Goal
Inkspell_Industry Best Practices

Industry Best Practices – #04 SEO Tips (Part 1)

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Aug 24
SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages