Inkspell_Industry Best Practices

Industry Best Practices – #24 Website Tips (Part 2)

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Aug 09
Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site
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INKSPELL – Case Study of the Week (Search Media Marketing)

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Aug 02
Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank
Inkspell_Industry Best Practices

Industry Best Practices – #23 Website Tips (Part 1)

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Jul 31
Website Tips (Part 1) If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Make your website mobile-friendly! Studies indicate that nearly 80% of local
Inkspell_Industry Best Practices

Industry Best Practices – #51 Search Advertising Tips (Part 3)

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Jul 17
Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course,
Inkspell_Industry Best Practices

Industry Best Practices – #50 Search Advertising Tips (Part 2)

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Jul 11
Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify