INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)

Digital Marketing Tips (Part 2)

Spend Wisely

Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly.

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INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5)

Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.

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INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

Digital Marketing Tips (Part 1)

1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.

2. In addition, you need to develop a client management strategy that helps you connect with your customers.

This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.

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INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)

Social Media Tips (Part 4)

1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc.

2. The timing of the social media posts is critical. There are analysis reports on the web which throw light on the most suited time for posting on different social media platforms.

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INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

Social Media Tips (Part 3)

  1. Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social Media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and and your team can refer to when you need it.

2. Post Consistently: Sending out one tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter and Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.

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