INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

Social Media Tips (Part 3)

1. Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social Media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and and your team can refer to when you need it.

2. Post Consistently: Sending out one tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter and Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.

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