INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

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Jul 05
Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

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Jun 29
5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

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Jun 24
5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach
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INKSPELL – Case Study of the Week (Best Performance-Driven Digital Campaign)

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Jun 21
Best Performance-Driven Digital Campaign HCL Technologies Ltd. for Recruiting CIOs through the Social Network The Campaign The CIO Straight Talk community (http://straighttalk.hcltech.com/community/cio-straight-talk ) is an exclusive group of CIOs and other senior IT leaders, specifically designed for the dynamic exchange of peer-to-peer professional insights among members that will provide solutions to
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #80 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 1)

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Jun 17
5 essential elements of a digital marketing strategy   Customer Prioritisation While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency