Content Leadership | How to Excel the Art of Storytelling | #icl2018

CONTENT LEADERSHIP

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Feb 19
How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

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Feb 17
Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social
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INKSPELL – Case Study of the Week(Best Video Marketing Campaign)

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Feb 15
Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to
Inkspell Marketers' Alert

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

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Feb 13
Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

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Feb 10
Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2.