https://indiacontentleadership.com/index.php

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Mobile Campaign)

admin   
No Comments
Feb 08
Best Innovation/Creativity in a Mobile Campaign By Zee Entertainment Enterprises Ltd for Zee Entertainment Enterprises Ltd (Zee Cinema)  The Campaign Property:  Zee Cine Awards 2016 Campaign objective was high reach with high interaction. This was because the excitement/ interest will be generated only once the TG experiences the content.ZCA is
Inkspell Marketers' Alert

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

admin   
No Comments
Feb 06
Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)

admin   
No Comments
Feb 03
Social Media Tips (Part 4) 1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc. 2. The timing of the social media posts is critical. There
Inkspell Marketers' Alert

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

admin   
No Comments
Feb 02
Session #02: Humanizing Marketing with Digital   Every business grad knowing the marketing mantra is quick to blurt out ‘adding value’ in the same breath as the word marketing itself.  We’ve done a great deal in theorizing the value equation to involve benefits derived to the ‘costs’ involved in the
https://indiacontentleadership.com/index.php

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Digital Campaign)

admin   
No Comments
Jan 31
Best Innovation/Creativity in a Digital Campaign By WATCONSULT For HDFC The Campaign The campaign was undertaken with the basic thought of creating an online innovation which will help the brand encourage / excite HDFC bank’s prospective customers to opt for the HDFC bank Diner’s Club Credit Card. Objective: To make the